How to Price Your Jobs Competitively

Why pricing matters more than ever

Pricing a job correctly is one of the hardest parts of running a construction business. Price too high and you lose the work to a cheaper competitor. Price too low and you win the job but lose money on it. The key is pricing accurately — understanding the scope of work, the materials required, and the time involved, then pricing at a level that is competitive and profitable.

Planning application data gives you an advantage here that most contractors do not have. When you find a job through a planning application, you have access to information that helps you assess the scope before you even visit the site.

Use the application description to assess scope

The application description tells you what work is being proposed. A description like "single-storey rear extension measuring 6m x 4m" gives you the dimensions. A description like "replacement of 12 timber sash windows" tells you the quantity. This information helps you estimate materials and labour before you visit the property.

Look for specific details in the description — measurements, quantities, materials mentioned, and the extent of the work. The more specific the description, the more accurately you can price the job.

Check the documents for detailed information

Many planning applications include supporting documents — site plans, floor plans, elevation drawings, and design statements. These documents often contain far more detail than the application description itself.

A site plan will show you the footprint of the proposed work. A floor plan will show you the internal layout. An elevation drawing will show you the external finishes. All of this information helps you build a more accurate quote.

Build your proposal from the application data

When you use the PlanningIndex proposal builder, the property address and planning reference auto-populate from the application. But you should also use the application data to inform the scope of works section of your proposal.

List each item of work mentioned in the application description and documents. Add quantities, materials, and unit prices. The more detailed and specific your proposal, the more confidence the homeowner will have in your pricing.

Price for the relationship, not just the job

When you find a job through a planning application, you are often the first contractor to contact the homeowner. That gives you an opportunity to build a relationship, not just quote for a single job. Consider pricing your first proposal competitively to win the work and establish trust — then look for additional work on the same property.

Many planning applications are part of a larger project. A homeowner who is replacing windows this year may be planning an extension next year. A homeowner who is building an extension may need a roofer, a plumber, and an electrician. By pricing competitively and delivering well, you position yourself for the follow-on work.

Use PlanningIndex to streamline the process

PlanningIndex connects the entire workflow — from finding the application to assessing the scope, building the proposal, and sending it by post. By using one platform for the whole process, you save time, reduce errors, and present a professional image to the homeowner from the very first contact.